Music Video Tips
Music videos have come a long way since the 1980's. They were dominated by the major record labels and no one else had any say so in the matter. If you wanted to make a music video you had to have a record label. Those were the bad old days. Things are oh so different today. Recording devices are available to everyone. Anyone can record from a phone, a camera, a webcam, etc. The tools and resources which made it difficult to create the effects and looks of the major studios can now be created at home with the video editing software application of your choice. Today you can create a music video with very little investment. All you really need is a the right tools, some knowledge, and patience. If you're a film maker directing a video is a good way of getting exposure and experience.
Many of the independent and/or unsigned artist who create music are creating their own videos. If you are a singer and you are not making your own videos you are putting yourself and your talent behind the eight ball. Making a music video can be very beneficial to up and coming artists. Unsigned artists are making music videos and uploading them on the internet in order to gain popularity and notoriety. Go ahead, do a search for "music video" at video sharing sites like Vimeo, YouTube, and Break and you will see an abundance of individuals who you have never heard of displaying their vocal talents. So what are you waiting for? Get to reading the rest of the page so you can get started.
The Music Video Process
• Select Your Song
Videos can take a while to make. Try to time the finished video with the release of your song. If you have a new album and your first single is coming out next week, it is probably too late to make a music video for it. Select a song that you can release at the same time as the video.
• Ready, Set, Watch
Watch a wide variety of videos to become familiar with how the professionals do it. Look for things like camera angles, effects, and lighting. Don't just stick to videos in your own genre of music. Try watching videos from several genres to see what they offer. You are more likely to find some original ideas for your video by watching videos from multiple categories.
• Plan, Plan, Plan
There is a lot that goes into the video making process and to do it right you can't simply stroll merrily through the process. If you want your video to look professional you have to have a plan before you start shooting. Having a basic idea of the video concept helps keep you focused on the task at hand and will result in a great product. Who is going to be in the cast? Where are the locations of the shoot? Do the locations fit the theme of the song? How many scenes are we going to shoot? What type of wardrobe will be used? All of these questions and more need to be asked and answered before you push the record button. Download our free Video Creation Form to help you put together a plan for your music video.
• Get To Know Your Equipment
Make sure you know how to utilize all of the functions of your equipment. You need to be quite familiar with all of your equipment. Awareness of your equipment's features and capabilities will help you enhance the quality of your footage. If you want your footage to look professional you have to know how to work your equipment. There are no short cuts here. Bring your equipment manuals along. They may come in handy when trying to solve a minor problem.
• Record Your Footage
Now you can press the record button. Record several scenes for the music video. Shoot your subject (the lead vocalist) singing different parts of the song in as many scenes as you like. Keep each scene short. Record several different camera angles at each location. The more camera angles the better. Only use scenes more than once if you find a way to make it look good. It is all about variety here. Long shots of the same scene over and over again will make your audience bored and they will lose interest. This could translate into them thinking you are not a good artist. Recording multiple shots and obtaining an ample amount of footage is best. Download a copy of our free Video Planning Guide to help you set up your shots and keep them straight.
• Edit Your Footage
All of the short clips that you created are going to make up the bulk of the video. You will be switching footage from one scene to another scene or a scene at one camera angle to the same scene at a different camera angle. These are called cut scenes. Watch any music video and you will see several cut scenes throughout. You’ll want to create quick switches from one scene to another without using transitions. You can even blend scenes together if you'd like. Recording short scenes to use later on makes your video more enjoyable and interesting to your audience.
Import your clips into the video editing program of your choice. Trim clips to remove any unwanted footage as needed. Arrange the clips in the order you prefer or in the order on your Video Planning Guide.
• Add Your Song
Add your song to the music track of the video editor. Mute the timeline where your video clips are located so that you do not hear the audio from those clips. All you want to hear is the music and vocals from the song. Synchronize the music to the video clips. Be creative. Use effects, make the scene cuts match the beat of the music once or twice during the video, and use some of the examples from the videos you watched to add some flare to the video. Don't go overboard though. You don't want to confuse your viewers.
• Save and Export Your Video
Save your project and export your video in a high definition format. Make sure that the file isn't above the maximum limits of the website you will upload it to or the media you will save it on.
Music videos bring entertainment and joy to viewers all over the world. You can truly make a name for yourself by putting together a professional project that keeps viewers coming back for more and awaiting your next video. Following these steps and using your own imagination to come up with original concepts will have your fans coming back for more.